Geneva Motor Show 2018

Geneva Motor Show 2018 – A Taste of What’s to Come…
By TMA Howe

In 2018, the 88th Geneva International Motor Show in Switzerland will host premiers of some of the most desirable luxury cars on the planet. In addition, some of the top designers are currently adding the finishing touches to their concepts and creations to exhibit this year. The 2018 event has all of its 106,000 square metres of exhibition space booked by over 180 exhibitors.

The 2017 event had some amazing premiers from across the world, including the Aston Martin Valkirie, the Fittipaldi EF7 Vision Gran Turismo, the Alpine A110, the Range Rover Velar, and also some weird and wonderful concepts such as the Ital Design Pop-Up (it flies!) and the Vanda Dendrobium, a 200mph electric hypercar from Singapore.

This year, the Geneva Motor show is looking better than ever. Some smaller manufactures have chosen not to exhibit, which has given the organisers more flexibility to reorganise stands to create a better experience for visitors. Some manufacturers have also jumped at the chance to extend their stands: Aston Martin have taken space previously occupied by another make, and Jaguar Land Rover have also increased their presence.

One of the features of the Geneva International Motor Show are the small manufacturers exhibiting some exclusive models. Among these are Hennessey – the US company (they’re from Texas) famous for the Venom – Lvchi Auto from China, and Polestar, the performance partner for Volvo who are now working on a rival to Tesla.


So Many Cars to Look Forward To

So, what am I looking forward to seeing this year at Geneva?

There are so many rumours of releases from so many big brands, that it’s difficult to know where to start. However here’s a small selection to whet the appetite:


Geneva Motor Show 2018

The magnificent McLaren Senna

McLaren Senna – McLaren have been upping their game year-on-year, from the gorgeous F1 back in the 80s and the P1 a few years ago. Now they will be giving their latest beast its public debut at Geneva. The McLaren Senna will accelerate from 0-200kmh (124 mph) in 6.8 seconds, with a maximum speed of 340km/h (211 mph). Production is limited to 500 units, all hand assembled and taking 300 hours. Each one has already been allocated.

“The McLaren Senna is a car like no other,” says Mike Flewitt, Chief Executive Officer, McLaren Automotive. “The personification of McLaren’s motorsport DNA, legalised for road use but designed and developed from the outset to excel on a circuit. Every element of this new Ultimate Series McLaren has an uncompromised performance focus, honed to ensure the purest possible connection between driver and machine and deliver the ultimate track driving experience in the way that only a McLaren can.”



Geneva Motor Show 2018

Aston Martin’s sleek Vantage

Aston Martin Vantage – The Vantage name has graced some beautiful machines for seven decades, most recently the much loved V8 Vantage, itself a true icon. The new Vantage will be at Geneva and shows a bold new look that works from every angle. Whilst being a totally new design language, it is still unmistakably an Aston. The eight-speed 4-litre twin-turbo will take the car up to 195mph and from 0-60 in 3.5 seconds.

Aston Martin President and Chief Executive Officer, Andy Palmer, had this to say about the car: “It speaks volumes for the outgoing Vantage that it is the single most successful model in Aston Martin’s history. Creating a worthy successor has been a challenge to relish and a huge source of motivation. I’m enormously excited by what we’ve created: a new Vantage that’s more explicit in looks and intent, wrapping heart-pounding performance and dazzling dynamics into an everyday usable package. A true sports car with a sharper look and a keener dynamic edge, the new Vantage is the Aston Martin pure driving machine enthusiasts have been waiting for.”


Geneva Motor Show 2018

The interior of the new Range Rover SV Coupe

Range Rover SV Coupe – In celebration of their 70th anniversary, Land Rover are revealing what they are calling the world’s first full-size luxury SUV coupé. The new Range Rover SV Coupé will be the ultimate addition to the Range Rover range, featuring a seductive body design and a supremely refined interior. No more than 999 examples of the Range Rover SV Coupé will be offered to clients worldwide, each hand-assembled by Special Vehicle Operations.

Gerry McGovern, Land Rover Chief Design Officer, said: “The Range Rover SV Coupé is a highly compelling design with peerless refinement and uncompromised sophistication from its breathtaking exterior proportions to its sumptuous, beautifully appointed, interior. This is a vehicle that will resonate on an emotional level.”



Geneva Motor Show 2018

Jaguar’s I-PACE is a winner

Jaguar I-PACE – 2018 certainly looks to be the year that the big guns join the electric revolution, and Jaguar is not to be left behind. Following their recent SUV launches, they are following in 2018 with the I-PACE. Voted by What Car? magazine readers as the most anticipated new car of 2018, the all-wheel-drive car will be able to rapid charge in less than 45 minutes.

“Not only will the I-PACE charge quickly enough for our customers to carry out their everyday lives, it will offer powerful and precise performance in a variety of conditions and climactic extremes,” says Ian Hoban, Jaguar Vehicle Line Director said. “Allied with the versatile credentials of our celebrated PACE family, this will be an electric performance SUV like no other.”

Roll on 6th March, when I’ll to be able to see the plethora of machines revealed at the 88th Geneva International Motor Show in person. I can’t wait!



TMA Howe is Luxury Globe Media’s UK Automotive Editor.